MARKETING!

The marketing project was difficult.

Right off the bat this was a project that intimidated me. However I felt confident in my group because we were each good in specific aspects of the project. Gustavo planned events to promote the census, Valentina made print pieces for our campaign, and I made the videos. For our campaign we researched the 2010 Census campaigns for New York City and Boca Raton. To be able to reach out to large groups of people we wanted inspiration from the New York City census. Knowing this was such a large city, we had to research places like Boca Raton to understand how we could take inspiration from New York’s campaign and distribute it the way it was done in a smaller city like Boca Raton. The goal of our advertising was to 1) bring people together and 2) inform the community about the upcoming census. I think both of these went hand in hand with each other. Our Census Night/Noche Del Censo really does a good job in bringing people together to inform them about the census. Another way we went about promoting was through videos. Each video covered a different topic of how the census could affect weston. The first video covered education and the second one covered quality of living in Weston. 

I think this project is really going to help me with my portfolio project. This project has definitely taught me how to choose what my short film will be about. I concluded it is best to choose a target audience and find what that audience is interested in. The marketing project also taught me how to take a big idea and adjust it to something small. This means if I were to have an idea for a large scale production I could dial it down and still make it work knowing the real circumstances I’m working with. 

Although this project will help me in my portfolio project, it is also scaring me. I am very strong on the cinematography and editing side of film. As for writing and coming up with meaningful stories, not so much. Knowing that I only have myself for this project, it scares me that I can only rely on myself. Unlike being in a group, I have to come up with the idea, I have to write it, and I will gladly shoot and edit it.  I am excited to see the influence that this project has on my final piece. 

Until the next blog.